Tips To Success
Tips on what to do if you have an information product
When you are promoting an information product, what you want to do is have your customers name throughout the sales letter this makes it more personal. This will give you more conversions. It might seem obvious, but a lot of people aren’t doing this.
Your sales letter will become more powerful if you tell a story
Search on google for US Government, there is articles royalty free, that’s right frreeee! Give them full credit if you use their articles.
Why do people put four P.s’s at the bottom of a sales letter? The reason for this is because sometimes people skip the sales letter and go straight to the bottom. What you want to do is write all your benefits and bonuses at the bottom.
Google answers is a perfect place for short content!
If you aren’t getting any bids on Elance, don’t give up. What i would suggest is to keep relisting your ad. If no one bids you can find people with really good ratings. look out for how much the writer has earned, does she/he have positive feedback? etc. Invite them to your bid this will higher your chances to get a much better writer.
The more specific you are with them the better quality your content will be.
Important – When you have your bids split test the top two writers by writing a short article for say $30 and the one that writes the best go with them. This will save a lot of time money and hassle.
Make whatever you are selling irresistible, that way anyone viewing your site will feel foolish not to buy your product.
Your headline must be a big promise! For example: “These promises to be the most incredible course of 2009”.
How many bullet points should you put on a sales letter? If it sells for $30 put 30 bullet points if you are charging $80 have 80 bullet points. This is a good way to look at it.
Important – Don’t invent yourself emulate success.
When working with individuals you have to get in the mind set of what’s in it for them?
In order to do a lot of successful deals with people all you have to do is get one right, then you can leverage that deal to get other people to do deals with you.
Once you have done your successful deal you can say “I did a deal with xxxxx and made $1500, would you consider working with me?” and keep repeating.
The best way to show what’s in for them is to prove to them what you have made previously with your other clients.
Social Proof – Ask for testimonial of what it was like to send your ebook to your list.
Here are some points on what i have found useful on competition
- Use your affiliate marketing, once you have enough people promoting your product you won’t need to pay for google adwords 🙂
- This is very powerful so take note: create a product that compliments your competitors product so that you can become partners rather than competitors.
- If you are thinking about doing a JV (joint venture) with your competition I would advise you to purchase there product and test before you do so, this will save you a lot of money in the long run.
- Unfortunately people will by other people’s stuff you might as well get paid for it when they do! If there is a niche you can’t break why not promote them?
- Recommendation: a book called “think and grow rich” by Napoleon Hill
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